How to Play the Logo Quiz: Tips for Guessing Brand Logos and the Rules for Each Difficulty

How to play: just choose a difficulty and mode

The Brand Logo Quiz shows you logos of apps, services, and companies, and you answer with the name. There’s nothing to install and no sign-up: open it in a browser, choose a difficulty and mode, and start. Each round has 10 questions and moves at a brisk pace, so it’s over in a few minutes.

1. 1

   Choose a difficulty

   Pick from four: Easy, Medium, Hard, and All. When you choose one, some of the logos in that set appear as a preview, so you can get a feel for it before deciding.

2. 2

   Choose a mode

   There are two: “Multiple choice”, where you pick from four options, and the “10-second challenge”, where you think of the answer in your head. Choose multiple choice to compete on score, and the 10-second challenge to relearn logos.

3. 3

   Start and answer 10 questions

   Each question has a time limit. When time runs out, the correct answer appears automatically and the next question begins. After 10 questions, a results screen appears, where you can try again right away or go back to the settings.

Multiple choice vs. the 10-second challenge

The two modes differ not just in time limit but in what they train. Only multiple choice gives a score; the 10-second challenge is designed purely for checking answers.

• In multiple choice, right or wrong appears the moment you choose, and a correct answer adds 1 point
• If time runs out on a multiple-choice question, the answer appears but you don’t score
• The 10-second challenge gives less thinking time, but shows each answer for longer
• Both modes have the same 10 questions per round

The four difficulties: from Easy to All, with over 3,000 logos

Difficulty is determined by the pool of candidate logos. Even when a pool has more than 10 logos, each round asks 10 questions chosen from it.

Hard isn’t chosen by fame, but by low general awareness. It centers on logos from AI tools, SaaS, and B2B companies, so the more you use developer tools, the better your odds. Easy and Medium, by contrast, go over well across generations, and suit icebreakers with family or at work.

Reading the results: SS to C ranks

When you finish multiple choice, a rank appears based on your accuracy. It’s based on accuracy rather than the number of correct answers, so the same standard applies at every difficulty.

The results screen also shows the difficulty you chose. When sharing a screenshot, include the difficulty so the conditions come across (“S on Hard”), which also makes records easier to compare. The 10-second challenge shows completion instead of a score.

Tips for guessing logos: look at color, shape, and letters

A logo quiz looks like a contest of inspiration, but your score really depends on how you pick up clues. Logos are displayed in their official brand colors, making color the strongest hint.

• Narrow the industry by color: blues are common in finance, social media, and business; reds in food and entertainment; greens in payments, environment, and communication
• Look at the kind of silhouette: whether it’s a concrete shape like an animal or fruit, an abstract shape like a circle or polygon, or a designed initial narrows things down a lot
• See whether it contains letters: with a wordmark showing the company name, reading it gives you the answer. Rush to the options first and you’ll miss it
• Don’t look at the options first: in multiple choice, deciding your answer before reading the options makes you less likely to be pulled toward similar names
• When unsure, eliminate: multiple-choice options come from other brands in the same difficulty set, so ruling out obviously different industries can get you down to two

Four features memorable logos share

As you play, you’ll notice logos split neatly into those you know instantly and those you can’t get at all. That difference comes not just from brand size but from how the logos are made.

On the other hand, the recent AI and SaaS logos found in Hard are often abstract shapes in muted colors, and many don’t even hint at the industry on their own. That’s not laziness, but a deliberate choice not to limit meaning, so the logo can stay in use even if the business changes. Once you understand why they’re hard to guess, the way you remember them changes too.

Where you can use it

• Icebreakers at parties and get-togethers: share Easy or Medium on a screen, and just calling out answers gets everyone going
• Waiting time before online meetings: a round takes a few minutes, a perfect fit for the minutes before starting
• Studying design or marketing: playing Hard is good practice for putting into words why logos are hard to remember
• Playing with kids: Easy centers on familiar brands, so it works as a game linking logos to names
• Chats among engineers: All mode mixes in developer tool logos, so the more you know, the stronger you are

It works on smartphones as is. Share the screen, appoint a quizmaster, and have participants answer out loud, and even large groups can enjoy it together.

Where the logo data comes from, and notes

The logos in the quiz are displayed using brand icon data from Simple Icons, an open-source icon collection. Each logo’s shape and official color are based on this data, and no hand-drawn copies are used.

• Rights to logos and brand names belong to their respective companies. This quiz displays brands for identification and doesn’t imply partnership with or endorsement by any company
• All mode includes not only logos but icons for programming languages and open-source projects. If you’re expecting company logos only, it will feel tough
• Included brands can change when the icon collection is updated, so logos asked before may no longer appear
• Logos are displayed as single-color silhouettes, so they may look different from actual multicolor logos

If a logo catches your interest, look at the real thing on the official site after checking your answer. You’ll start to see the intent behind its color and spacing. Perhaps the biggest reward is that, with the quiz as your starting point, you begin to really look at logos you’d normally pass by.

FAQ

Is the logo quiz free?

Yes. There’s nothing to install and no sign-up; just open it in a browser and choose a difficulty and mode. It works the same on smartphones and computers.

How many questions are there per game?

10. The number of candidate logos changes with the difficulty, but each round asks 10 questions chosen from them, and multiple choice and the 10-second challenge have the same number.

Which should I choose: multiple choice or the 10-second challenge?

Choose multiple choice to compete on score: 15 seconds per question, with correct answers, accuracy, and an SS to C rank. To relearn logos, choose the 10-second challenge: you think for 10 seconds per question, then the answer appears, so you can check at a quick pace.

How hard is the “All” difficulty?

It draws from 3,414 logos, so it mixes in developer tool and open-source icons as well as famous brands. Data loads only on the first start, and it begins right away from the second time on.

Can I avoid getting the same questions over and over?

Logos and the order of options are shuffled each time you start, so the order doesn’t repeat. Choosing Medium or All, with larger pools, makes repeats even less likely.